What creators actually charge.
Indicative ranges for Indian creators by tier and deliverable. These are estimates with a stated confidence, not a “correct” price: your niche, engagement and the deal terms move the number.
Nano (1K – 10K)
Medium confidence- Instagram Reel
- ₹1,000 – ₹8,000
- Instagram Story (per story)
- ₹500 – ₹2,500
- YouTube integration (60-90s)
- ₹2,000 – ₹15,000
Micro (10K – 100K)
Medium confidence- Instagram Reel
- ₹5,000 – ₹40,000
- Instagram Story (per story)
- ₹1,500 – ₹10,000
- YouTube integration (60-90s)
- ₹10,000 – ₹75,000
Mid-tier (100K – 500K)
Low confidence- Instagram Reel
- ₹30,000 – ₹2,00,000
- Instagram Story (per story)
- ₹8,000 – ₹50,000
- YouTube integration (60-90s)
- ₹50,000 – ₹4,00,000
What moves the number
- Paid ad usage, 90 days: +40% to +60% on the content fee
- Perpetual paid usage: multiples of the content fee; most creators should decline early on
- Category exclusivity, 30 days: +20% to +40% depending on how much work it blocks
- 60-day payment terms, no advance: negotiate to 30 days, or ask for a 30-50% advance
- High engagement (above 5%): +20% to +50% over the base range
How we build these ranges
Ranges combine reported deal data from creators, public rate-card research and platform benchmarks for India. Where our data is thin, the confidence label says so, and the range stays wide rather than pretending to be precise. As more verified deals flow through Fair & Square, these ranges tighten and become personal to your profile.
The free deal checker applies these benchmarks to your specific offer, terms included, and shows a fair range for you.
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