RatesFeatured
What should you charge for an Instagram Reel?
A simple framework: base rate from your reach, adjusted for engagement, then priced up for usage rights and exclusivity.
Creator Hub
What do you need help with?
The stuff creators actually need to know: rates, deal terms, money, outreach and what’s changing on the platforms.
Deals
Usage rights, explained in plain language
Organic posting and paid ad usage are different products. Know what you're selling before you agree.
Money
Payment terms that protect you
60-day terms with no advance is where creator payments go to die. Here's what to ask for instead.
Outreach
How to pitch a brand (with a template)
Short, specific and about their goals, not your dreams. One email, one follow-up, one week apart.
Growth
A posting rhythm you can actually sustain
Consistency beats frequency. Plan a week at a time and batch the boring parts.
Platform Updates
What's changing for creators right now
Platform product changes that affect creator money, updated as they ship.
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